I’m pretty sure my husband and I invented social media spam. What can I say, I’ve always been ahead of my time. To our defense, Facebook was still a pretty new tool. And it was so simple that we seemed to have everyone we were connected to in a few clicks. Copy/Paste/Hold Your Breath/Send.
But it didn’t take many other companies long to realize that this was the simplest method of all time for gaining instant business… until everyone was doing it. Everyone was receiving it. And no one wanted to be that person.
That’s when your business will become dead in the water as a network marketing professional. When it stops duplicating.
Social media is so powerful with so many ways to make money online from influencer marketing, paid courses, network marketing… and on. And it’s not going away anytime soon but it does change so quickly in a way that makes you continue to stand out is key. Our brains are so smart they pick up on old tactics fast. And that’s why there are no more shortcuts to building this freedom and remote lifestyle.
OK. Ok. Wo when I started to take note, I asked - so what exactly were some of these other leaders doing? Why was it SO attractive? And were they really building a business by just adding value?
Because that is the only thing that will give you staying power. Being a person that people want to follow. And then people do business with those that they know, like, and trust.
This method doesn’t have to be complicated but it does take patience and consistency. On the other hand it does have to be more than “hey look at me… using my product… AGAIN” or “Hey Look at me… never missing a moment while you’re stuck at work… Again” or some version of that exact same message on repeat. As your audience, we have all seen it and this information no longer carries any value.
Here are 5 things I teach my team and how they are winning!
1. It has to be YOU! What are the OTHER tools, tips, and techniques you use? What’s a DIFFERENT side of your personality that you love (funny, sassy, big heart??). My girls are showcasing things from other products they love, books they’re reading, adventures they are going on. They are funny, they are serious, and they are all different.
2. Content Curation. This is a fancy word for saying that your “content” aka posts, don’t have to be created in real time. If making a post in the 5 spare minutes you have is causing so much anxiety (what should I say, what picture should I use, should I just advertise my product again? Oh, crap. The kids are screaming) that you get nothing accomplished or if you just like a system and a plan, then content curation is going to be your jam. It also allows you to mix it up so you can see a good balance of brand and business. Content curation is just taking a bunch of pictures, editing different captions, and posting them at a later date. Boom. And for a person like me, who has a BIG FAT VISION… I actually want to see the path to get there. Curation is that strategy.
3. Build a brand. Authenticity is a big word these days. And there is an important distinction from being authentic and giving away all of your goods. I think it’s so important to keep some things private, special, and reserved for just you and your family. So what is your brand? What are the things that you are all out there about? And what are your consistent messages that help you in creating your content. Pick 3-5 topics. Pick an emotion. And let that carry through in your words and pictures.
4. Aesthetics. Another fancy way of saying that people like things that look good. Again, this doesn’t take away from your authenticity, it enhances it. Creating simple photos that can “slow your scroll” and get your message across is a powerful tool to making sure that your audience isn’t just rolling right past you.
5. GO FOR IT! Whatever you choose… just GO FOR IT! Want to be the next Insta sensation? GO! Want to build a huge FB group? DO IT! Want to dominate Facebook Live? YOU GOT THIS. Email Funnels and freedom? ENJOY! Just don’t overthink it. Because you will change your mind. Your business will change it’s shape. And you will learn more and get better no matter what. So just GO with everything you have in you.
I love social media marketing for network marketing. Because it’s using the exact same strategies that any other successful business is using. And when you learn to build your business with integrity and validity + the compensation opportunities in network marketing, you will build massive respect and a massive income!
Ok let me give you the cliff's notes of the past 6 months.
B: I'm not happy
C: Me neither
B: Ok let's make a change
C: Like What?
B: I don't know. Let's sell everything, move into an RV, and travel for the year.
C: .................................................. What??? ........................................... OK I'm in.
Put house up for sale. Review the checklist of selling everything and moving everyone one million times. On one million and one realize that the plan isn't coming together. Take the house off the market. Quit your company. Hubs gets a job. Find a kindergarten for your 4 year old. Join a new company. Take down all of your courses and toss your old email list. Strip down to the studs.
And here we are.
As I look back, it makes my head spin a bit. As I look forward, it makes my heart feel at peace.
I have declared August the month for me. For me to find my groove and my swag. To rebuild.
I once read an article about Richard Branson. You know the guy with the record label, airline, and his own island. Essentially, someone was trying to get Richard Branson to speak at an event. He turned them down so they continued to up the amount of money they would offer him to speak until the amount so so insanely absurd and he still said no. The group asked, What would it take for him to say yes?? In which his team replied, nothing. Your mission is simply not in line with his top 3 goals and priorities. He simply won't do it. There is nothing you can do to get him there.
Life feels a lot like that right now... without the private island and 757. By completely cleaning my life of the clutter - the physical, mental, and emotional clutter - I have been able to finally get very mindful with what adds value to my life and what doesn't - and even more important, where I am meant to add real value, and where I am not the best to serve.
The freedom in this has allowed me to get very clear on what I say yes to 1) Me- my spiritual, mental, physical, emotional, financial, and social health. I am addressing my thyroid health, connecting to God, meeting friends that serve my soul, contributing as my highest self? 2)My family and our home - their health, happiness, and what makes them thrive. My marriage. 3) Work that inspires me and where I can provide the most value. With these things. I am ALL IN. Going all in. Showing up authentically. Getting present. Putting my phone down. Listening. Taking action.
Beyond that. It's a no for me.
I find myself floating somewhere between sadness and regret for being so blind to how I have been tackling my life and gratitude for the realization and finally giving myself the time and space to work through it all.
For such a long time, I have been on a treadmill. Sprinting to nowhere. I thought if I could just muscle through some of the difficult parts of my life, on the other side would be the promise of bliss. Lord knows I’ve tried every ‘act as if’ exercise in the book. But it just didn’t seem to work out that way. I still find myself worried that “checking out” of the places where I have placed so much emphasis will in someway slow my progress down. But then the wisdom in me, comes in with a much louder voice, assuring me this is the furthest thing from the truth. That without this time of space and grace I will forever remain on that treadmill… next stop nowhere.
So what kind of real change do I anticipate will take place? I am not sure. So far, I have had a massive cut back on my zone out time throughout the day which has led to a massive increase in my satisfaction. I have enjoyed my children so much more. Increased my patience. Decreased my anxiety (though we still have work to do there). I have taken some conscious planning into my vision for my home, not just the pretty furniture and wall decor, but what I want it to smell and feel like, how to make my children feel more at home… how to make me feel more at home… and eventually how to make it a more welcoming space for others. I always wanted to have a space where people wanted to be and felt comfortable.
I have also thought about general self-care of myself and my family and how I want to show up for others. For the first time in a long time, I am feeling less afraid of letting others in and more genuinely interested in how I can show up for them. How I can have faith in the reciprocity of love.
I've always been one that will overcomplicate things. And yet, refuse to settle. Because it doesn't matter if I achieve my business goals if I don't achieve my family goals. It doesn't matter if I achieve my impact goals if I risk my health.
You get one life. And success, my friends is a full circle.
I’m taking a social media sabbatical. Because of the business I’m in, I’ve learned some habits. One if which is to never post anything negative. Ever. Don’t be controversial. Politics. Religion. Swearing. Fuck. OK, no one really likes that on social media anyway. Except the swearing (but only when absolutely necessary).
But stay away from conversations on gay rights, black rights, women’s rights… you know humanity and things that matter. Don't ever get sick or have a bad day. Don't ask for help.
Just take one more smiley selfie. Because that's what the world needs.
I’m tired. I’m tired of not being real. I’m tired of keeping the things that matter locked inside. I’m tired of trying to show everyone that network marketing is some fantasy land. Don’t get me wrong. It’s incredibly rewarding. The lessons I’ve learned, the people I’ve met, the residual income I’ve earned. But having to show up sunshine and rainbows all of the time is just a soul sucker.
One of the things that actually attracted me to my new company was watching the constant message of coming to the table as the real you.
Yet some habits die hard, I guess. I still struggle. What to post? What not to post? So let me scroll through and find someone else better than me and mimic what they're doing. Because in some way, shape, or form I'm not good enough.
So I'ma take a little break and come back when I'm ready to play like a big girl. When I'm ready to speak my truth from my heart like the worthy MomBoss I know I am. When I can get the answers from my soul and not from someone with xxK followers.
You see. I just can’t not cut through the bullshit anymore.
Let’s talk about yesterday’s post for a second, can we? I have done so much reflecting on that post. It’s the one that haunts me. It just feels so… Dark.
I think Glennon Doyle describes it best… it’s like my representative gives your representative this pseudo hug. We so desperately want depth but we are way too busy pretending that we all have our shit together that we just can’t. We can’t let each other in because then you’ll know. You'll know that I don’t wake up like this.
Are you ready for the darkest secret of all? The true fear that’s come from all of this? If I let you in then you’ll know that network marketing isn’t a fairy tale life. You’ll learn that entrepreneurship is hard. That my product while awesome, isn’t a miracle… and the very worst of all… you’ll learn that my ra-ra of “ work family” that I was building in my last business was just that… ra-ra.
Holy shit. I just said it.
You see reflecting on my last post, isn’t a post at all. it’s my life. Why? Why am I breaking down when someone who clearly cares asks how I am? Why am I unable to let people in? Why do I feel like no one sees me? Why do I feel empty when I clearly know that God is leading the way on this one?
Truth: Because I spent 6 and a half years trying to take short cuts to building relationships in order to grow a check and move up the recognition ladder. Not everyone of course. There was a core group, but we had hundreds of customers and team members. I’m not sure how it started. Maybe because we were on a fast track to mega success and most of the mentorship we got was of the “turn and burn” style. And so I did. Every time my heart screaming NO. But I wouldn’t listen. Just one more. This is a numbers game. Hustle and grind. Just keep signing em up. As I say this, I blame no one other than my ego. That’s who was driving the car. Ego and seeking recognition. So don't get it twisted.
When I realized what was happening, finally had my, "oh shit" moment it was too late. I didn’t want it to be too late. I so desperately wanted to course correct. I tried. I fought. But I just wasn’t going to win that race.
And so when I see this new opportunity, see how it’s more in line with my purpose of empowering women. I see this ground floor opportunity. I GOT THIS.
But old habits die hard and suddenly I see that I am on the brink of not walking the walk. I join this to unite women. To strengthen and empower. But the truth is all I know is turn and burn. I know the game.
No. Not this time. I just can’t. I would rather close up shop than duplicate my past habits. This is my chance to start fresh. To do it the right way. To actually SEE YOU and let you SEE ME. And so, when I am faced square on with this realization, amidst the rest of life's chaos swirling around me, I absolutely fucking crumble.
Now here we are. You, me, and Robert Frost.
Because I have debated this over and over in my head. Can I actually speak the truth and continue in this business model? Or should I toss in the towel and go full throttle into coaching, because I know how to do that.
No. You can’t reinvent the wheel. It’s a numbers game.
Bullshit. You absolutely can. And you must. Because someone has to. The business model is just too good and the world is just too smart and my fellow sisterhood is just too hungry for truth and collaboration over competition. For freedom. To actually reap the rewards of the women that have come decades before us proving that you can have it all. You can have your babies and be a present mom and be a leader of an organization and be a homemaker and get compensated beautifully. And the greatest opportunity is through residual income and network marketing.
And so rather than worry about the "show" and "production" of the next party or conversation, I get present. I laugh until I cry. I let myself be seen. I listen for the sake of listening not for delivering my line. I truly buy into their why’s. I hear the resounding stories of women seeking presence with their babies and depth with their friends. Seeking rewards and possibility. Seeking time. So I drink in a deep breath and know that I am exactly where I am supposed to be with exactly who I am supposed to be with doing exactly what I was meant to do.
I'm a messy hair lovin' - soulful book junkie - mompreneur who's totally addicted to helping women design a life they lovI'm here, simply, to share my truth so that it inspires you to live yours! To be your boldest, most authentic self, to find your tribe that supports your soul, and to go after success in every area of your life. e.